A century of dental expertise.
Now for your pet.

Otto, Solveig, and Elisabeth Barman, pioneering Norwegian dentists, began a lifetime of work that would change how an entire nation cared for its teeth. Their most lasting achievement was introducing compulsory fluoride rinsing to Norwegian primary schools, a public health initiative that measurably improved children's dental health across the country. From day one, the Barman name stood for science, structure, and genuine impact.

The second generation carried the family's drive for innovation further. Rolf Barman invented and patented the Dr. Barman's Superbrush, a triple-headed toothbrush that cleaned all three surfaces of the teeth simultaneously. It was a quiet revolution: not flashy, but deeply functional, and supported by around 15 clinical studies confirming its effectiveness.

The impact was proven at scale. A landmark project in Austria distributed 1.2 million Superbrushes to school children and achieved a 50% reduction in dental treatment needs among participants. The work earned Rolf Barman not one but two Certificates of Recognition from the International Association of Paediatric Dentistry, awarded in 1997 and 1999, for a distinguishing contribution to the field of paediatric dentistry and the public awareness of good oral health in children.

The third generation asked a different question: what if pets could benefit from the same rigour? In 2002, Ole Barman founded Petosan, bringing a century of dental science to the world of animal care.

The centrepiece of that effort was a toothbrush engineered specifically for pets. Humans and animals do not share the same dental anatomy, and a brush designed for one cannot simply be repurposed for the other. Developed in collaboration with Scandinavian dentists, veterinarians, and a leading toothbrush manufacturer, the Petosan double-headed brush was built from the ground up for the pet mouth: dual heads that hug the teeth and clean front and back simultaneously, bristles angled at 45 degrees to reach at and below the gum line, and a design that guides itself along the row of teeth to make thorough cleaning achievable for any pet owner.

Based in Norway, manufactured in Norway, and built on evidence rather than trend, Petosan was designed from the start to be taken seriously by veterinarians.

Petosan is no longer simply a toothbrush brand. Through the Petosan app, developed in collaboration with Fjellanger Hundesenter, one of Norway's most respected dog training institutions, we have built a guided oral care system that teaches pet owners to brush step by step, on the dog's terms, without struggle.

The app is also designed to keep veterinarians meaningfully involved. Rather than dental advice ending at the clinic door, Petosan closes the loop between professional recommendation and home practice. Veterinarians can guide their clients directly through the app, monitor progress, and ensure that the routines they recommend are actually being followed. It is a model that treats the veterinarian not as a starting point, but as an ongoing partner in the animal's oral health.

This thinking comes together in the Petosan Essentials Kit, a complete home care system combining our double-headed toothbrush, toothpaste, Plaque Control supplement, oral cleaner, and app access. Everything a pet owner needs to build a sustainable dental routine, in one box. Product, method, and app together form something that is genuinely difficult to copy.